40042: Ultimate Guide to AdWords Remarketing | PPC Hero® - ppchero.com

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Ad testing Strong branding may work well in your ads. Start there as a control, but experiment with other messages. Treat remarketing ads similarly to how you would treat other ads, just keep your audience in mind. These users are already familiar with your brand, so you may need to go a bit farther to win them back to your site. Experiment with different offers, calls to action, images and everything else you can think of.

Ultimate Guide to AdWords Remarketing | PPC Hero® by ppchero.com
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