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40039: Ultimate Guide to AdWords Remarketing | PPC Hero® - ppchero.com

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One strategy that can work really well for some advertisers is what?s called delayed targeting. We?ll start with an example. This is a client that is a subscription-based service. Some members select to pay on a month-to-month basis. So, we decided to make an audience that targets people who have converted with member duration of 30 days. We made another identical audience, but made it for 90 days. We then made a custom combination by making the 90-day member duration our target, and excluded the audience for 30 days. This means we?re targeting people who have converted, 30-90 days after converting. This targets those users who are due to convert again.

Ultimate Guide to AdWords Remarketing | PPC Hero® by ppchero.com
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