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40038: Ultimate Guide to AdWords Remarketing | PPC Hero® - ppchero.com

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Perhaps you?d like to create an internet category marketing campaign that will be focused purely on trying to get your brand out to as many people who have never heard of your website as possible. You could create a custom combination audience targeting whichever interest category you?re interested in targeting and using a remarketing tag for your home page URL, ?all site visitors? perhaps, as a negative audience. This custom combination would target your interest category without impressing ads to anyone who has been to your website within the amount of time your set your membership duration to.

Ultimate Guide to AdWords Remarketing | PPC Hero® by ppchero.com
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