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39283: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy - Veloso, Maria

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The Jewelry & Watches division at Amazon.com employs a similar involvement device. Its website uses a wizard that enables visitors to create a diamond ring to their specifications by answering four questions (visitors click on radio buttons to select their preferred shape, number of carats, type of metal for the setting, and the setting style). When a web visitor answers all four questions, he or she can preview the ring, then select the diamond quality and ring size. The wizard recommends a ring from the jewelry inventory and gives the price of the ring and ordering instructions. This is a more effective approach to choosing a diamond ring than viewing hundreds or thousands that are available.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Veloso, Maria
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