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39282: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy - Veloso, Maria

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The Home Theater Wizard asks a few simple questions of the web visitor, about budget, room characteristics, listening preferences, and equipment setup. The web visitor clicks on check boxes to answer the brief questionnaire, thereby becoming effectively involved. Based on the answers given, the Home Theater Wizard recommends one of the company?s preconfigured home theater systems customized to the customer?s wants and needs. Since there?s no way the company could know what web visitors are looking for in a home theater system, and it offers more than 350 different combinations of speakers from which to choose, the involvement device gets visitors to participate in customizing a system for their needs. In the process, the device causes casual web visitors to stay on the website (instead of clicking away) and take a close look at its product offerings.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Veloso, Maria
Your Highlight on Page 173 Location 3486-3492 | Added on Saturday, 7 September 13 09:25:26
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