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38107: How to get started with Twitter analytics - econsultancy.com

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check the reply rate to see which kind of content receives the most replies. In some cases this may not seem valuable (Some of our best-performing tweets have been entirely off-topic), but in fact they give you a very clear picture of how engaged your audience are at any given time, allowing you to build better relationships with users.

How to get started with Twitter analytics by econsultancy.com
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