38086: Test Fatigue ? Why it Happens - analyticsimpact.com

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If the control has a conversion rate of 4% and the challenger a conversion rate of 6% (a 50% lift) with a 97% confidence level, the tool is NOT telling you that there is a 97% chance that there will be a 50% lift.

Test Fatigue ? Why it Happens by analyticsimpact.com
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