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38034: Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics - kaushik.net

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It boils the entire complicated paid search business into four key levers (four focusing factors, four key metrics). Keyword Relevancy, Bid/Budget Savvy, Ad Creativity (copy, sitelinks, offers), and Geo/Targeting Smarts. It uses those levers to create an index (score on top).

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics by kaushik.net
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