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37495: Yali Sassoon - Google+ - This post outlines my curent view on why attribution? - google.com

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then engaging with a combination of the two appears to have a detrimental effect: maybe the messaging on the two channels conflict? Or maybe channel B is a voucher affiliate site, that shows ads for your product alongside better offers from a competitor? (So that users who come to redeem an offer for your product change their mind, having seen the better offer.)

Yali Sassoon - Google+ - This post outlines my curent view on why attribution? by google.com
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