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37132: Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. - kaushik.net

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You need to have an owned existence as well. For almost all brands, that means a website on your domain and where you set the rules of engagement, own the content (and whether it can be deleted/kept/blacklisted), and determine the sophistication of the creativity; a destination where you send all the "clicks" you collect from your multi-channel inbound marketing strategy, the outcomes you can deliver for your customers, the data you collect (with permission), what you do with it, and so much more.

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. by kaushik.net
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