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37131: Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. - kaushik.net

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1. Do you have both an "own" and a "rent" existence for your brand? When all you have is a presence on Google+ or Facebook (ignore Twitter for now, it is a unique animal), you are renting an audience. Sure, people may circle/like you on those platforms. But everything there is controlled by the platform owner.

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. by kaushik.net
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