36934: Instapaper: Thursday, Jun. 6 - Instapaper

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Now here?s the funny part: Brands are chasing the wrong goal. Marketers shouldn?t want to make content. Don?t they know that content is a lousy business? As adman Rishad Tobaccowala said to me in an email, content is not scalable for advertisers, either. He says the future of marketing isn?t advertising but utilities and services. I say the same for news: It is a service.

Instapaper: Thursday, Jun. 6 by Instapaper
Your Highlight Location 533-537 | Added on Thursday, 6 June 13 21:23:46
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