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36031: WorthTesting1 - es6.mike@gmail.com

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If you have competing divisions or product lines all of whom want their fair share of the home page, suggest testing a page design that focuses on helping visitors swiftly review all options and click on to the perfect internal destination for their needs. Often this may be a vertical list of text links (sometimes with accompanying buttons), instead of a collage of competing promotional graphics posted all wherever your site designer could find room for them. (BTW: For more information on B2B home pages in particular, I suggest you review MarketingSherpa?s B-to-B Website Home Page Design Research Study of 2007 which I was personally involved in and can recommend highly.

WorthTesting1 by es6.mike@gmail.com
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