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Depending on how well known your brand is and how much you advertise your brand name, especially offline, your home page may get loads of first-time-visitor traffic or it may only be visited by current customers and partners. Prior to testing, review your analytics and marketing campaigns to determine what type of visitor is in the majority. Then, get approval from all involved departments to set a single primary and secondary conversion goal for the page. This probably will be painful.

WorthTesting1 by es6.mike@gmail.com
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