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Next look up the pathway that the money comes from. This means conducting regression analysis on your best customers and/or most highly qualified leads. What traffic source did they originally come from? Where did they enter the site? Which pathways did they take through your site? Which touchpoints did they convert via? These entry pages, pathways, and touchpoints are already proven winners, so they?re absolutely worth investing more money in to test and optimize further.

WorthTesting1 by es6.mike@gmail.com
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