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Understanding promotion and prevention motivation helps us understand why people can work so differently to reach the same goal. Promotion motivation feels like eagerness ? the desire to really go for it ? and this eagerness is sustained and enhanced by optimism. Believing that everything is going to work out great is essential for promotion-focused performance. Prevention motivation, on the other hand, feels like vigilance ? the need to keep danger at bay ? and it is sustained not by optimism, but by a kind of defensive pessimism.

Readability - 12/31/12 by
Your Highlight Location 1130-1134 | Added on Tuesday, 14 May 13 02:16:19
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