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34901: SAMPLE-Best-Practices-in-Data-Management - es6.mike@gmail.com

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Sree Naragaran, CEO, Colligent Sree is a marketing technologist. In the early stages of social networks? evolution, he was fascinated by the idea that consumers, who were not willing to fill out three questions about themselves in a product survey, were willing to put out thirty things about themselves in a public profile in social networks. Aggregating this public data, he envisioned, would make marketing more effective for the common good if the data and relationships could be understood and applied correctly. This led him to found Colligent, an amalgam of ?collectively intelligent,? which has a mission to make marketing effective, benefiting both brands and consumers.

SAMPLE-Best-Practices-in-Data-Management by es6.mike@gmail.com
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