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6.2.2. Second-Party Data Many marketers consider only two types of data: first-party (owned) data and third-party (purchased) data. Correctly, there are three types, including second-party data, which consists of data that?s from your domain but collected and provided by an outside source. Ad-serving data is one example.

SAMPLE-Best-Practices-in-Data-Management by es6.mike@gmail.com
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