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11. Get Started Now to Avoid Regret Later What?s the worst thing you can live with? Regrets, guilt, sorrow? When Bezos was thinking about building Amazon, he had to decide whether to start the company or keep his good job on Wall Street. He created a framework to use for making the decision that he calls a Regret Minimization Framework. It helped him realize he didn?t want to not do it and regret it later. This fear of regret is one of the key reasons why he decided to go ahead and start Amazon.

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