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34415: Instapaper: Tuesday, Apr. 9 - Instapaper

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Cover Story: Direct, Data and Brand UnitedApril 2013 From Target Marketing It?s a dream that United Airline?s loyalty program can make real, says the message on the poster that?s whiter than the clouds: ?MileagePlus ranks No. 1 in award seat availability among U.S. global carriers.? But what?s unusual about this poster is there?s no overt call to action, no trackable URL?nothing but the brand message. This is unusual because before summer 2010, when brand entered into the marketing mix, MileagePlus was purely direct marketed, says Mark Krolick, managing director of MileagePlus at Chicago-based United Airlines.

Instapaper: Tuesday, Apr. 9 by Instapaper
Your Highlight Location 1276-1281 | Added on Wednesday, 17 April 13 22:54:29
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