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34082: Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic - seomoz.org

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45) Make ?Guest Checkout? a more prominent option If you make ?register as new user? a more prominent option, users might perceive that they are being forced to register on the website to complete their purchase. Thus, with the help of design elements and typography, you should make Guest Checkout a more prominent option than ?register as new user? option.

Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic by seomoz.org
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