33874: How to Increase Sales Online ? The Checklist - Peep Laja

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If you?re in it for the long run, focus on loyalty What does the future hold? Jakob Nielsen proposed the following formula a while back: B = V C L B ? business results V ? visitors / traffic C ? conversion L ? loyalty If you want to double your results, you can either double the number of unique visitors (very expensive), double the conversion rate (possible, but increasingly harder as there?s a max limit to your conversion rate) or double repeat purchases. Whereas we might aptly call the period 2000?2010 the conversion decade for website usability professionals, 2010?2020 will be the loyalty decade. - Jakob Nielsen

How to Increase Sales Online ? The Checklist by Peep Laja
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