33862: How to Increase Sales Online ? The Checklist - Peep Laja

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Rule of noise: The closer you get to closing the sale, the less things you should have on your screen. Once they get to checkout screen, you shouldn?t have ANYTHING on the page that doesn?t directly contribute to conversion. Look at Amazon checkout screen. No sidebar, no menu, no related products. They just really want you to click the ?Place your order? button. Have a single most wanted action for each screen, and make sure the important stuff stands out. Don?t have anything in the layout that isn?t absolutely necessary.

How to Increase Sales Online ? The Checklist by Peep Laja
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