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Ben Edelman of Harvard Business School has a great report describing how some affiliates use pop-ups, pop-unders, IFRAMEs and other little-known industry mechanisms to trick a user?s browser into downloading an affiliate?s cookie for multiple merchants?even when the user hasn?t clicked on an actual affiliate link. When the user then goes to one of the soon-to-be-defrauded merchants and makes a purchase, the affiliate scammer?s cookie claims credit for the conversion.

bessemer_top_10_laws_ecommerce_oct2010 by es6.mike@gmail.com
Your Highlight Location 214-218 | Added on Thursday, 4 April 13 01:23:34
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