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32314: Buyers_Guide_to_Tag_Management - es6.mike@gmail.com

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Privacy Privacy is an ever-growing field and as new privacy legislations are introduced so does the complexity of deploying tags. Just recently, we?ve seen the introduction of ?Do Not Track? settings within browsers and new legislations are considering enforcing these settings. An enterprise tag management system will allow organizations to support this initiative even if their digital marketing vendors don?t. Additionally, we?re seeing new legislations arising from various EU countries that want to see tracking to be done on an ?opt-in? basis instead of ?opt-out?. This adds more complexity in how tagging is done, especially for multi-national companies. An enterprise tag management system will allow organizations to enforce various legislations without adding extra burden on IT departments.

Buyers_Guide_to_Tag_Management by es6.mike@gmail.com
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