32313: Buyers_Guide_to_Tag_Management - es6.mike@gmail.com

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Tag Management Provides a Single View of The Visitor Journey By incorporating all marketing tags in the same platform, marketers gain a more holistic view of the visitor journey from within their analytics implementation. Understanding the visitor journey helps marketers solve the marketing attribution challenge. For examples, marketers can learn which channels are most effective at attracting first-time buyers and which channels are redundant, helping reduce marketing costs. The visitor journey also helps marketers reduce commissions associated with pay-for-performance vendors. The savings from commission de-duplication can in some cases pay for the entire tag management costs.

Buyers_Guide_to_Tag_Management by es6.mike@gmail.com
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