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2587: The Click Moment: Seizing Opportunity in an Unpredictable World - Frans Johansson

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If we find something that works, particularly something that seems to be swept up by complex forces, we need to double down. In this context, doubling down means that you invest time, money, reputation, or other resources into the project with the expectation that it will not only continue to be successful but in fact go big. You are, in other words, finally making some sort of prediction.

The Click Moment: Seizing Opportunity in an Unpredictable World by Frans Johansson
Highlight on Page 205 Loc. 3125-28 | Added on Wednesday, September 19, 2012, 08:08 PM
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