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22091: Moonwalking with Einstein: The Art and Science of Remembering Everything - Joshua FOER

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The less avid fans remembered fewer important facts about the game and were more likely to recount superficial details like the weather. Because they lacked a detailed internal representation of the game, they couldn?t process the information they were taking in. They didn?t know what was important and what was trivial. They couldn?t remember what mattered. Without a conceptual framework in which to embed what they were learning, they were effectively amnesics.

Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua FOER
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