1698: Platform: Get Noticed in a Noisy World - Michael Hyatt

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A selection of endorsements of you and/or your product or service is absolutely essential for a strong platform. Endorsements are used extensively in all forms of marketing?and for good reason. They provide third-party validation and social authority. They make it easier for potential gatekeepers and customers to say yes.

Platform: Get Noticed in a Noisy World by Michael Hyatt
Highlight on Page 52 Loc. 1246-48 | Added on Sunday, July 01, 2012, 09:30 PM
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