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1361: The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau

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INCREASE CONVERSION. Once you have a stable base of attention (whether measured in site traffic or another way), you?ll want to look closely at the conversion rate: the percentage of prospects who become customers. The classic way to increase the conversion rate is through testing by measuring one copywriting attempt (or offer, or headline, or something else) against another and going with the winner.

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
Highlight Loc. 2759-62 | Added on Sunday, June 10, 2012, 12:56 AM
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