10249: PB004.4 - Ismeretlen

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Answer Customer Questions Your customers have questions and you have expert knowledge. Do not take your knowledge for granted. If there is a specific set of questions that customers seem to ask on a daily basis then turn those queries into individual blog posts. Tutorials Similar to answering questions, tutorial posts that are specific to your industry (e.g. teaching customers how to change a flat tire, make better coffee, repair their fishing rod, etc.) might be a common task for you, but could really provide value your customers. One simple way to liven up tutorial posts is to add video or photo which can help enhance your instructions. Mind Mapping If you are not familiar with mind mapping, you can read Darren’s terrific mind mapping articles here, here, and here. To create small business blog post ideas with mind mapping, draw a square in the center of a piece of paper and write the name of your business in the square. Begin jotting down ideas as you work out from the center. Do not stop to think, over analyze, and critique just get your ideas down on paper and you can refine them later. Comparison Post Take two similar items in your business and do a side by side comparison of the benefits, cost savings, and overall value of each. Own a bike shop, why would I buy a Cannondale over a Trek? Or, own a flower shop, what are the similarities and differences between roses and sunflowers?

PB004.4 by Ismeretlen
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